Latin Grammys 2018
Kanye West Announces June Release of Adidas Line: Watch His Speech from Germany
The first pair of Kanye West’s Adidas sneakers will drop this June, and will now be called the “YEEZi." The Vogue-fronting artist just finished flashing his unique swagger, performing for the Adidas Brand Global Conference in Germany.
While rocking Adidas ZX 710 in the white/green colorway designed by Stan Smith onstage, the rapper confirmed to the public that we get a first look at his new kicks this coming June.
"To get to the point to be able to make your own shoe, and have people react to it, was such an amazing feeling that I can never let go," Kanye said at the conference. "When I create and when we create, it's not based off the idea of celebrity advertising."
This announcement comes two months shy of Nike unexpectedly releasing West’s Red October edition of the Yeezys. "With this opportunity to create, I feel like I can be myself," he continued. "This was the company that was experienced and brave enough to give me the opportunity to create,” West announced to the crowd during his speech.
Check out Kanye's full speech about the new set of kicks, creativity and how designing sneakers was another dream West had since he was a child in the video above.