Pharrell Williams (and that Hat!) Debuts RAW for Oceans With GStar at NYFW

Kevin Mazur/WireImage

Pharrell Williams  attends the 56th GRAMMY Awards at Staples Center on January 26, 2014 in Los Angeles, CA

Pharrell Williams brought his famed Vivienne Westwood hat to New York Fashion Week. Although the hat is always a crowd pleaser, that wasn’t the coolest part of Pharrell’s involvement with fashion week.

Pharrell Williams 'Just Liked' GRAMMY Hat, Designed by Vivienne Westwood

Pharrell is using his killer style for a good cause. On Saturday (Feb. 8), the artist debuted RAW for the Oceans, his latest eco-conscious fashion project in collaboration with G-Star Raw.

Raw for the Oceans is an endeavor that retrieves littered plastic from the ocean, and turns it into Bionic Yarn. This same Bionic Yarn will be used as thread to make the denim for their jeans. Williams will serve as a co-designer of the new eco-friendly denim line.

“Working with G-Star was an obvious choice, because they have a legacy of pushing the boundaries of fashion and denim forward,” Pharrell said at the press conference. “Bionic Yarn is a company built around performance, and denim is the perfect category to show the world what Bionic Yarn can do. Everyone has jeans in their closet.”

Siva Kaneswaran from The Wanted also hit up the event. “What a great cause.” Siva told Billboard at the event. “This is an amazing and creative way to save our oceans.”

Keep an eye out for the RAW for the Oceans collection in stores August 15.