On March 5th of last year, Maroon 5 singer Adam Levine boldly announced his displeasure and disapproval with star-studded smells on Twitter. "I also would like to put an official ban on celebrity fragrances. Punishable by death from this point forward."
It seems Mr. Levine has had a change of heart, even if it took almost a year: On March 7, 2012, he announced that he will be launching his own line of fragrances. Christina Aguilera was the first to point a jesting finger at her fellow "Voice" judge tweeting, "Haha @AdamLevine. What a difference a year makes. Welcome to the celebrity fragrance family!"
Titled 222 by Adam Levine, the new fragrance is set to hit stores in May 2013. "I'm not going to lie, I cringed the first time I heard about [the offer of doing my own fragrances]," he mused to WWD. "I like to think that I have decent taste, so why not try it and do a good version? Just to say no and not to try to elevate this is a cop-out."