Rihanna To Design Collection for U.K. Brand River Island
Rihanna is set to design a collection for high streetwear brand River Island, the pop star announced on her website Monday (July 16).
"I've been wanting to design my own collection for some time," Rihanna wrote on her website. "River Island is the perfect partner for me to collaborate with and working with a British, family run business also really appealed to me. I find London really inspiring and River Island loves to have fun with clothes. I'm looking forward to working with them and creating something really special."
The new "Styled to Rock" host and two-time Armani collaborator was rumored to be working with the British brand after she was seen at its London headquarters in February and tweeted a photo of herself in a Rolling Stones T-shirt she snatched up from the shop.
The high end store is just as excited to be working with the singer. Ben Lewis, River Island's CEO told Vogue, "We are thrilled to be collaborating with Rihanna and to be the first fashion brand to work with her in this way. Rihanna is a style icon; from street to chic she enjoys her fashion. As soon as we started to work together we knew this was a perfect fit."
The much-anticipated collection will hit shelves in spring 2013. RiRi's evocative style will certainly aid in creating an exciting range of clothes for the U.K. brand.