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Rihanna's Fall River Island Line Will Have an 'Athletic' Vibe: Designer Adam Selman Reveals
The singer's clothing line will have a new spin next season.
Rihanna’s back at the sewing machine creating another sure to be saucy collection for River Island. Back during London Fashion Week the singer revealed her first collection for the British brand co-created with our Behind The Seams homeboy, designer Adam Selman. The duo’s first line hit stores back in March featuring denim hot pants, sultry dresses and killer thigh-high leather boots.
A new Instagram pic from Rihanna shows the two at it again fitting a model for their forthcoming fall collection for River Island. Rih’ captioned the black and white image by saying, "Me and my better half @adamselman in design mode!! We went to #WERK on the upcoming #RihannaForRIVERISLAND Autumn and Winter collections! No really, we took it there! Like it’s not fair that you could get this kinda shit at #RIHverIsland."
The Hook caught up with Adam to get the inside scoop on the new collection. “Actually the collection is already fully developed and we are shooting the ad campaign soon,” he said early Tuesday (April 30). “Rihanna wanted a slightly athletic/sporty vibe for the collection.”
So what inspired his new collection with Rihanna? “We were inspired with how athletic clothes like baseball and basketball jersey's have become an urban uniform of sorts on the streets” Adam explained. “Rihanna wanted to translate that into the clothes and give it her special twist. Of course, her collection has much more to offer than just that, but it was a big inspiration for a chunk of the autumn collection.”
Say goodbye to your sweaters! This fall it’s all about the jerseys! What do you think Adam and Rihanna’s new urban uniform will look like?