Beyonce is the star of H&M’s new summer campaign.
Whispers began circulating back in January that the “Love On Top” singer would model for H&M after being spotted posing in a tropical shoot in the Bahamas. The rumors proved true today as Bey’ was officially announced as the star of the Swedish retailer's new summer campaign.
"I've always liked H&M's focus on fun and affordable fashion,” Beyonce explains in a press release. “I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements -- fire, water, earth and wind.”