Craig Morgan's 'Journey' Meant Revisiting Past Hits
However, his latest Black River release has performed well for the singer, prompting a smile from his face. “Then, here we are with a hit. We feel we have a No. 1 hit. The label believes that. So does our management, publicists and a lot of our friends at radio.”
The single has peaked so far at No. 18 on the Country Airplay chart, a good sign for the record. Morgan is grateful for the support, but says that he never watches the charts.
"Some artists do," he says. "But what I do watch is the reaction from the crowd. I can tell who’s playing it by the way the crowd is doing. I can tell radio has accepted it because the last few dates on our tour have sold out. You can tell it’s doing well when there are no more tickets. The last three weeks in particular have been sold out. That says a lot about the song and lets me know we’re on the right track.”
With the song doing well, Morgan admits that he does glance at the chart rankings -- just a little.
The sound of the record, as well as Morgan’s dramatic vocal delivery, has attracted attention for the singer that he’s never enjoyed before. “What’s been fascinating to me is that we’ve been having hits for 14 years, and people will come up and say, ‘I didn’t know who you were, but I’m a huge new fan,'" he says. "That’s amazing, and I love that. We’ve made a lot of new fans with this song. People will remark about liking the way I sing it, which means a lot. I can’t remember in my career someone saying, ‘I just love the way you sing this song.’ They’re a lot more attentive than you might think.”
Fans have also paid attention to something else about Morgan as of late: his beard. He laughs when asked about it.
“About a year and a half ago, I went up into the Arctic for a dogsled expedition, and grew a beard for that," says the singer of his facial hair. "I came back, and everyone liked the beard. So I thought, ‘I’ll keep it for a while.’ I’ve had more people recognize me with the beard than I ever did first part of my career. So I’ve kept it. My wife likes it, I like it. It’s a lot less maintenance. I don’t have to shave every day, so it’s nice.”