Hunter Hayes an 'Ambassador' for Martin
Hunter Hayes an 'Ambassador' for Martin

Hunter Hayes has been winning over fans and critics alike with his singing, writing, and instrumental skills on such radio hits as "Storm Warning" and "Wanted," and he's just won over another select group of fans.

Guitar makers C. F. Martin & Co. is thrilled to announce that Hunter Hayes is the company's newest brand ambassador. A 2012 nominee for New Artist of the Year from the Academy of Country Music, the Louisiana-born multi-instrumentalist has been impressing fans with his guitar prowess since receiving his first guitar from Robert Duvall at age six. Hayes will take his Martin 42-style instrument with him on the road this fall when he joins Carrie Underwood on her 2012 "Blown Away" tour.

"It is an absolute honor to be named an official Martin Ambassador and to be recognized by the Martin family. To me, the Martin brand is a name I can trust," said Hayes in a press release.

"They make timeless guitars and prove themselves time and again with their elegant tone and sound. The craftsmanship that goes into every piece is one that has shaped some of my favorite music, and is certainly at the forefront of my own sound. I can't wait to show off my new Parlor 42-style model on the road!"

"We are excited to add Hunter Hayes to our ever-growing list of new brand ambassadors," said Amani Duncan, vice president of brand marketing, C.F. Martin & Co. "Hunter is a naturally-gifted performer whose songwriting and dynamic live performances have made him one of the brightest new stars to emerge from Nashville. Hunter is a perfect addition to our rich roster of Martin players and we are excited to have him as a member of the Martin Guitar family."

Hayes will also get to put his creative skills to work, as the singer will also join the growing list of Martin brand ambassadors who have had the unique opportunity to collaborate with Martin's acclaimed custom shop to create his own artist custom model this summer. "Hunter is really in love with our "parlor" guitars," said Fred Greene, vice president and general manager of guitars, C.F. Martin & Co. "So we decided a 42-style instrument with a Koa back and sides and an Adirondack top will be a perfect fit for him. Hunter will do a great job of creating a vision for this model and his fans will love seeing a custom model that has the input of one of their favorite artists."

Hayes is currently climbing the chart with his latest, "Wanted." It reached No. 32 on the Hot Country Songs chart this week.