“With this particular single, I’m confident that it will be the biggest song of my career.”
There is something about the creative process, particularly when you feel you have something special. Craig Morgan can barely contain himself when he granted Billboard an exclusive interview concerning his new single “Wake Up Loving You.” He says he thinks he just might have found the record of his career. “I’ve been blessed with hit songs, but as we progress, you’re always looking for the music that is going to elevate our career and push it to the next level. The last couple of years, I’ve had hits, and been very fortunate to do so, but I don’t know that I’ve had the songs that really push you to the next level,” he said, and went so far to make a prediction. “With this particular single, I’m confident that it will be the biggest song of my career.”
What is it about the new release gives him that excitement? “I think the music and the style of the record help it to set apart. There’s still those hints of what people want to hear from Craig Morgan, but we are stepping out a little bit. The vocal range I get to use here is not like anything I have done a lot of in the past. This song is ageless and timeless, regardless of your ethnicity, religion, no matter where you’re at, there is something so special about it that it’s infectious and you feel it.” The song was written by Josh Osborne, Matt Ramsey, and Trevor Rosen.
The song definitely is one of his most passionate vocal performances yet. He says he’s encountered such material before, but never took the chance. “I’ve found those songs in the past, but I think they deviated so far away from what people wanted to hear from me, so it made it difficult. I think this song is one that people are going to want to hear. I’m just glad to be the one singing it.”
Morgan has just finished the vocals for his second disc for Black River Entertainment. “It’s going to be a different kind of record than what we’ve done in the past,” he claims. “Half of it will be some greatest hits, and the other half will be some brand new music. We re-cut some of the hits that weren’t on the previous greatest hits album.”
What was it like going back and re-making his own past hits? “It was weird to be singing the songs I’ve been doing for years as if they were brand new, but it was also fun,” he confesses. “It was cool to go in, and think ‘Wow, that was a big hit.'”
The singer is also excited about the new season of Craig Morgan’s "All Access Outdoors," which airs on the Outdoor Channel, starting July 7. “It’s very similar to what we’ve done in the past,” he says. "We’ve found out that people really enjoy the personalities in the show, the band members, family members, and that kind of stuff, so you’ll be seeing a lot more of that. We did some hang gliding, and zip lining on the world’s longest zip line. We went to the Arctics and Sweden for a dog sled expedition, so there is a lot of cool stuff,” he says.
The Grand Ole Opry star loves getting to have two separate careers that he is passionate about. “I tell people all the time that I have two jobs that I love to do that most people would give their right leg to do either one of, and I get to keep my legs --- so far!”
Morgan will soon be heading back home to Dickson County, Tennessee for his annual Craig Morgan Charity Weekend, which will include a dirt bike ride, sporting clay event, and celebrity concert. “We’ll be doing the off-road trail ride again. We’ve got some big names -- Kevin Windham’s coming back. Andrew Short, Fred Andrews, and all the off-road champions are coming. We’re also going to be doing the concert -- Aaron Lewis will be there,” he says, adding that additional acts will soon be named. “We’re so excited because we finally got our 501, so we hope to have property purchased before the event this year,” he said beaming of his plans for Billy’s Place, an organization that will benefit foster children in Dickson County and throughout Middle Tennessee.