Metallica urged fans to "keep an open mind for a different view" on "Nothing Else Matters," and in return, they gave the hard rockers 1 billion views on the music video.
The six-minute-plus visual is the sixth entry in YouTube's Billion Views Club from the '90s, following Guns N' Roses’ "November Rain," Nirvana’s "Smells Like Teen Spirit," The Cranberries’ "Zombie," Whitney Houston’s "I Will Always Love You," and 4 Non Blondes’ "What's Up." "Nothing Else Matters" is from the band's self-titled 1991 album (better known as The Black Album), and the song peaked at No. 11 on Billboard's Mainstream Rock Airplay chart.
The Adam Dubin-directed music video contains clips from the A Year and a Half in the Life of Metallica two-part documentary, which detailed the recording process of the seminal LP.