Sad Night Dynamite’s Josh Greacen and Archie Blagden joke and riff off of each other with the ease of lifelong pals -- because they are. They each played music throughout grade school, later studying music tech in high school in Somerset, England. By graduation in 2019, the best friends were creating original music as a pair and independently released their debut track under a different name (which the duo refuses, in good humor, to reveal out of "total shame").
Josh recalls that their process felt "quite organic" -- and as a result of such authenticity, the song went viral. "It kind of blew up and we were like, ‘Well, we don't have to go back to school,’” he adds.
Instead, the UK duo signed a deal with Elektra/Parlophone Records last March and began forming plans for its label debut, which arrived in late February. Though the duo's debut mixtape still came out, much of their rollout strategy changed due to the pandemic. But still, they're optimistic their time will come: “I hope we get to give this mixtape a proper sendoff at some point -- we always wrote it imagining we'd play it to people," says Josh, with Archie promising, “We'll still have that party, even if no one cares.”