According to MRC Data, “Don’t Chase The Dead” received 102 spins on Mainstream Rock Airplay reporters in the seven-day tracking period ending Feb. 7, down from 194 plays in the previous week, according to MRC Data. The song had been declining in plays in each of the three prior weeks, peaking four weeks ago with 245 plays.
Meanwhile, Manson’s total on-demand streams were up 7% in the week ending Feb. 4 to 6 million. His digital sales reached 2,000, a 40% increase (also in the week ending Feb. 4).
Manson has a 25-year history at mainstream rock radio, first debuting in 1996 with his cover of Eurythmics' “Sweet Dreams (Are Made of This)” and logging 18 entries over the course of his career. “We Are Chaos,” the title track of his latest album, became his third top 10 hit on the Mainstream Rock Airplay chart last October, peaking at No. 8.
The airplay drop follows Wood naming Manson as her alleged abuser in a Feb. 1 Instagram post, in which the Westworld actress claimed that the rock artist “horrifically abused me for years” after first speaking out about being a sexual assault survivor in 2016. Manson took to Instagram later on Feb. 1 to deny Wood’s claims, describing them as “horrible distortions of reality.”
Since Wood shared her Instagram post, at least four other women have come forward with allegations of abuse against Manson. Artists like Phoebe Bridgers and Wolf Alice’s Ellie Rowsell have also spoken out against him.
In the days following Wood’s allegations, Manson was dropped by his label, Loma Vista Recordings; his booking agency, CAA; and his longtime manager, Tony Ciulla. We Are Chaos, which has earned 69,000 equivalent album units since its release last September, was Manson’s third album released through Loma Vista. The set also debuted and peaked at No. 8 on the all-genre Billboard 200 chart dated Sept. 26, 2020 -- his tenth top 10.