“Elektra Music Group has spent this election year - working in tandem with ATL Votes, Warner Records and HeadCount - focused on helping our diverse roster of artists use their platforms to encourage fans to make their voices heard,” said Annie Flook, Elektra Music Group’s senior director of Artist Development and Touring in a statement. “We’re so excited to also partner with LiveXLive on this very special event and extremely proud that so many of our artists were eager to take part to help to make an impact on both voter registration and turnout this year. Voting is absolutely vital to our democracy and we all need to stand together in order to make change.”
Big Boy's Neighborhood's Ayydé will host the event, with help from MTV/Hollywire's Carly Henderson.
“Music is a uniting force that we’ve watched bring the global village together during this pandemic and every other major movement in history," said LiveXLive’s president Dermot McCormack in a release announcing the show. "Joining forces with Atlantic Records on the ATL Votes initiative in association with HeadCount to encourage Americans to vote is an important partnership as we head toward Election Day."
LiveXLive's "Music Lives ON" franchise festival series launched in May 2020, with more than 90 artists live-streamed to date to an audience of more than 165 million fans on social media, according to the release. “At the beginning of 2020, with the most important election of our lifetime coming into closer view, Atlantic Records made it a company-wide priority to use our platform, resources and the powerful reach of our diverse roster of artists to get as many people educated, registered and ultimately, out to the polls in November to vote, as possible,” said Nick Harvey, Atlantic Records’ director of digital marketing in the statement.
“Democracy – and in turn, our country – doesn't function properly without full participation from its citizens. We are very fortunate to have incredible artists, managers, and partners like Elektra Music Group, Warner Records, HeadCount, and LiveXLive to work alongside us in executing a truly special event we are all proud to be a part of."
HeadCount founder and executive director Andy Bernstein added, "We're really excited about the lineup. It includes some acts we've worked with for a long time, and some who are new partners. But what they all have in common is that they're very committed to the cause of voter participation. Some of these artists are real leaders on that front."
The event is one of dozens of recent efforts to encourage voter registration and early voting at a time when Pres. Trump has been sending out confusing and often erroneous information about mail-in and early voting.
See the full lineup below.