“[Travis] is everything that a new artist like me needs, and everything that they want,” says Hossler, citing Barker’s years-long success in the industry. Plus, as Hossler’s Maverick manager, Larry Rudolph (Gavin’s father), says, “Travis’ commitment to Jaden automatically gives him massive credibility in the space, because everyone knows that Travis Barker is not going to f--k with an artist that he doesn’t believe in 1 million percent.”
Barker says that “Comatose” alone wasn’t what made him confident in Hossler. “More so than the actual song, I was interested in someone his age venturing in that sound,” he says. “Jaden is one of my dream artists -- me and MGK [Machine Gun Kelly] always talk about it like, ‘Man, we wish we were this kid when we were 19.’”
He says he and Hossler have discussed TikTok at length, stressing the importance of jxdn’s music speaking for itself. “When I post about Jaden, there are people who are like, ‘I really like the song,’ and they don’t know anything about him,” says Barker. “It’s not like your music pops off because you’re great on this app, you’re great and just happen to be on this app as well.
“It's a big reason why he’s popular, but it’s one of the reasons that rock bands in general are not popular,” Barker continues, “because they don’t know how to use social media. It’s just a fact. Rappers should do a Social Media 101 for rock bands, because they just don't get it. I just feel like it’s one of the things that makes an artist in 2020, love it or hate it.”
Especially amidst a pandemic, when the normal avenues of breaking an artist like touring are on hold, being a pro at the internet comes in handy. Hossler has released two songs during the quarantine, “Angels & Demons” in May (which was recently sent to rock radio) and “So What” in July, both of which entered the Hot Rock and Alternative Songs chart’s top 10. Meanwhile, “Comatose” debuted at No. 23 on the Rock Digital Song Sales chart in March.
“Everyone is wondering what do you do in a time like this to break an artist where you’d usually be touring or be playing late night shows,” says Barker. “For younger artists like Jaden, we just plan on moving at a rapid pace, dropping music constantly when everyone is sitting at home on their phones waiting for something, and everyone’s attention span is so short.”
Hossler is also using the time to take guitar lessons and prepare for an eventual virtual YouTube concert that will give fans an idea of what to expect from a jxdn live show. He says his goal is to emulate the energy and intensity of a Travis Scott set.