Definitive alt rock duo Goo Goo Dolls have a bright idea to solve what’s ailing modern society in the paint-splattered visual for their latest single “Miracle Pill," premiering exclusively on Billboard today (July 16).
Directed by Ed Gregory and Dan Cooper, the visual finds frontman-singer John Rzeznik and Goos co-founder and bassist Robby Takac in a sensory-deprived void that reflects the song’s meditation on instant gratification and human connection. The band tempts the white room’s equilibrium with a few spills of paint before willfully descending into unrestrained colorful chaos. With a chance to take it all back during the song’s pivotal bridge, the band makes a decisive choice and leaves a lasting impression with their unmatched swagger.
The visual brings the song’s lyrical and sonic contrast to life as the deeper message of the resonant romp is animated by a clash of dull white and bountiful brightness.