Because the subject of mental illness is so much a part of SONTALK's world, SONTALK (aka Joseph LeMay) was extremely careful what he wanted to do, visually, for "The One Who Breaks Your Heart" from his debut album, Stay Wild. And the video, premiering exclusively below, manages to convey a sober and bracing viewpoint that's both sad and troubling -- but ultimately, LeMay hopes, realistic.
"We went through a lot of different ideas about how to visually depict this," LeMay tells Billboard. "It would be easy to make something that was just, like, melodramatic 'cause it's such a heavy song, thematically. We didn't want to do that, but we still wanted something that would visually hit as hard as the lyrics do, but then you run the risk of being too over the top or heart on your sleeve or whatever." The solution he and director Matt Genesis came up with drew on some of LeMay's own experiences growing up (it even begins with some footage from his Little League baseball days), including family dynamics and tragic substance dependence.