Bob Dylan's 'Blowin' in the Wind' Soundtracks Budweiser Super Bowl Ad: Watch

Budweiser Wind Never Felt Better
Courtesy of Budweiser

Budweiser's 2019 Super Bowl commercial.

Bob Dylan's iconic 1963 protest anthem "Blowin' in the Wind" was a staple at civil rights marches in the 1960s, later adopted by the anti-Vietnam War movement and embraced to this day as one of the most eloquent, moving songs from the Nobel Prize-winning rock poet laureate. It is also now the soundtrack to a Super Bowl LIII Budweiser ad touting the beer giant's move to a more environmentally-friendly method of producing America's favorite suds.

Anheuser-Busch's minute-long "Wind Never Felt Better" ad will appear during the Feb. 3 showdown in Atlanta between the New England Patriots and Los Angeles Rams. The spot, which stars an adorable Dalmation, tells the story of "Budweiser’s commitment to renewable electricity for a more sustainable future and features the iconic  Budweiser Clydesdales, the Budweiser Dalmatian April alongside wind turbines," set to the Dylan song, according to a release announcing the spot, which notes that Budweiser is now brewed with 100 percent renewable electricity from wind power.

Opening with the song's instantly recognizable acoustic strumming and Dylan's probing lyrics, "How many roads must a man walk down before you call him a man?," the ad zooms in on April's floppy ears and mouth, yes, blowing in the wind, as she rides atop an old fashioned carriage being pulled by a team of Clydesdales as a glowing field of wheat and wind turbines come into view.

The Dylan-soundtracked ad joins other music-focused spots slated to air during the game featuring Cardi B and Lil Jon, Michael Buble and Chance the Rapper with the Backstreet Boys.

Check out the ad below.

Super Bowl 53


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