Noah Kahan satirizes the over-styling of male musicians in the modern age in a cheeky video for his new single "False Confidence," out today (Nov. 7).
The fun visual follows Kahan as he shifts through several outfit changes, performing at an open mic night at the same bar every week. Desperately trying to fit the ideal image of a mainstream music artist, he wears outfits with fanny packs, chains, grills and more, singing to an unimpressed crowd.
His identity crisis comes to a halt when he sings, "Why won't you take me seriously/Look at me all fucked up over someone I'll never meet." By the end of the video, Kahan returns to his own style -- which the crowd ends up enjoying the most.