Fatherson Shares Dynamic New Video For 'Charm School': Exclusive Premiere
"Charm School" is the newest single off of Scottish rock trio Fatherson's forthcoming third album Sum Of All Your Parts, due to drop Sept. 14, and fans can get a first look at the dynamic and dark music video today (Aug. 24), exclusively on Billboard.
The video opens with a scene of a gloomy and poorly-lit warehouse filled with mirrors. The frontman Ross Leighton is seen singing emotionally charged lyrics like "friction on your doorstep" and pleading to the camera to "find a way to live outside" the societal norms that have been set up for them by the "charm school" the band is living in.
"The video for Charm School is part of a series of music videos and a live session that we shot in one location to accompany our new album Sum Of All Your Parts," bassist Marc Strain says. "We felt it was important to create a cohesive world that encompassed everything we wanted to say."
Watch the mirror-smashing video for "Charm School" below.