Yoke Lore Tears Down Walls With Introspective 'Fake You' Music Video: Exclusive Premiere

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Yoke Lore, "Fake You"

If you ever find yourself in the maze of an existential crisis, take a cue from the great outdoors. That's what Yoke Lore does, and the Brooklyn singer-songwriter portrays his introspective habits in a profound visual for his recent single "Fake You," premiering exclusively through Billboard today (May 2). The indie pop up-and-comer, born Adrian Galvin, shows a vulnerable, somber side of himself in the poignant track.

The lyrics depict the disappointment of building up an expectation for a certain someone, only to be proven entirely wrong. The music video, directed by Kenny Polyak, defines the singer's mental turmoil. As Galvin gets let down, so do the walls of the room he, along with his stoic alter egos, strums and sings along in. The banjo-tinged tune gets a moody makeover thanks to the visuals, but the fresh air and trees Galvin finds himself surrounded by in the end hint that maybe some clarity still exists, despite the emotional wreckage.

"The video plays with the idea of an inside that is outside, of how to bring the outside in," Galvin tells Billboard. "It's about literally turning your living space inside out, and by extension, yourself. It's a simple idea, but we play out a fantasy of introspective exploration that keeps me flipping from inside to outside and back again to find out what remains, what is constant amidst those drastic changes. I look for other parts of me and try on different me’s. I try life in the sun and expose myself and I have time with the moon where I float within the blank space of my own unknowing."

Watch the "Fake You" music video below.


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