Iron & Wine Premieres Nostalgic School Dance-Inspired Video for 'Bitter Truth': Premiere
Iron & Wine delivers a wildly sweet video for “Bitter Truth” off of his sixth full studio album Beast Epic.
The video is an ode to the sweet nostalgia that comes with pre-pubescent school dances -- you know, the kind where girls and boys are not yet ready to make out -- with a movie-esque plot touches that involve teachers even getting involved in the amateur romance while Iron & Wine serves as the night's entertainment. The concept for the video was to create a juxtaposition between adult conceptions of love, as in the lyrics of “Bitter Truth,” versus the younger more innocent kind.
"I think there's something really poetic about how we deal with our emotions at different ages," director Hannah Welever said. "Using the song as a backbone, we were able to revisit this window of time full of excitement and wonder, and compare it to a more pragmatic present-day self. Relationships evolve and shift constantly and I find that to be such a ubiquitous, human characteristic I find in Sam's music."
As with the honesty in "Bitter Truth," Iron & Wine said the entirety of Beast Epic, which was released in August, was a return to minimalism and rawness: "By employing the old discipline of recording everything live and doing minimal overdubbing, I feel like it wears both its achievements and its imperfections on its sleeve."
The video premiere for "Bitter Truth" comes as the singer-songwriter wraps his European tour in London on Friday (Feb. 16), picking back up with a string of shows in Taiwan, South Korea, and Spain starting in May. Check out the wildly endearing premiere in its entirety below.