Jack White Teases Next Album with Head-Spinning 'Boarding House Reach' Video: Watch
From rock to hip-hop beats, blues and experimental noise, the four-minute clip is all over the place.
Jack White has never been an easy man to nail down. On Tuesday (Dec. 12), he dropped an intriguing 4-minute video entitled "Serving Portions from my Boarding House Reach," which is ostensibly a teaser clip for the follow-up to his 2014 solo album Lazaretto.
While a spokesperson for the singer tells Billboard there is no other information available about the name or release date of said album at the moment, White offers plenty of tantalizing tastes of what fans can expect.
From his work with The Dead Weather to co-writing "Don't Hurt Yourself" with Beyoncé for Lemonade and working on the PBS American Epic roots music documentary, White has kept himself busy in the meantime with an eclectic slate of projects. That musical run-around comes full circle in the new clip, which bounces from blues to experimental noise, hip-hop beats and ambient electronic.
The video opens with an alluring drum kit beat intersected by washes of white noise and a drum machine rhythm under White rapping, "Hear me out, it ain't easy but I'll try to explain" accompanied by the image of a black leather glove gripping a microphone. Artsy pictures of White's band are accompanied by his distorted voice urgently asking, "Do you want to question everything?/ Think of a good question/ Do you want to start a fire?" seguing into a gentle folk melody, with lyrics about fog on a hill and a kitten with a mouse in its mouth.
Images of white plastic hands (and futuristic gold ones, and a few human ones) crop up several times as the music shifts from downbeat future funk to mournful acoustic blues, wild yelps and meditative piano passages. And then there is the stack of wooden bricks that spell out KALE, for no reason. If all that leaves you confused, maybe that's the point, but at least the soundtrack to your puzzlement has a good beat that you can bug out to.
Check it out here: