The Rubens Premiere 'Million Man' Video From Third Album
"Million Man," the lighthearted first single from the Rubens' forthcoming third album, is reflective of the set's tone, according to keyboardist Elliott Margin. So the Australian quintet wanted its accompanying video -- premiering exclusively below -- to equally represent the song.
"We just wanted to do something that reflected the energy and fun of the song," Margin tells Billboard about the clip, which the group filmed in Brooklyn during sessions for the album with producer Little Shalimar (aka Torbitt Schwartz) there. "We haven't really written a song like this before, where there is that kind of energy a big chorus and it's a sing-along kind of thing. We wanted a video that matched that fun and energy and sing-along-edness."
It helped, too, that the Rubens were in a playful frame of mind while the cameras were rolling. "The idea is we're in New York having the greatest time recording this record and hanging with these dudes (in the studio), so we felt like why don't we make a video that reflects that and how much fun we're having," says Margin, the youngest of three brothers in the band. "So we decided, 'Alright, we'll just get a couple of beers and plan a couple different shots over the day and night and see where we go from there.' We're really happy with it."
The Rubens have finished recording the follow-up to 2015's Hoops and are currently in the midst of mixing, with plans to release early next year -- though no title or release date has been determined. "Obviously doing your first record you're pretty green and young as an artist, learning the ropes," Margin notes. "By the second one you're a little more confident, and the third one you're more confident than that. So it was good." And the result, he adds, will be something different than what the Rubens have done to this point.
"'Million Man' is a good indicator of what the rest of the record sounds like and where the rest of the songs are headed," Margin says. "A lot of the songs are beat- or rhythm-driven, just because those were the types of songs we were writing at the time. A lot of demos and ideas came before the demo for 'Million Man,' but after we wrote that it was a pretty clear indicator that, 'Alright, this feels right. This is what the record is gonna be like.' That 'Million Man' vibe was what we felt the record should be."
As plans are being forged for the album's release, the Rubens are plotting some world domination, or at least touring, for the new year. The group will hit the road March 6 in Los Angeles, with North American dates followed by a swing through Europe. The itinerary so far includes the below dates. Tickets go on sale Dec. 1 at 10am.
March 6—Los Angeles, CA—Bootleg Theater
March 7—San Francisco, CA—Café du Nord
March 9—Portland, OR—Doug Fir Lounge
March 10—Seattle, WA—Barboza
March 11—Vancouver, BC—Biltmore Cabaret
March 15—Chicago, IL—Schubas
March 17—Toronto, ON—The Underground @ Drake Hotel
March 19—Boston, MA—Great Scott
March 21—Philadelphia, PA—The Foundry @ The Fillmore
March 22—Brooklyn, NY— Baby's All Right
March 23—New York, NY—Mercury Lounge
March 27—Berlin, Germany—FluxBau
March 28—Hamburg, Germany—Molotow Sky Bar
March 29—Rees, Germany— Haldern Pop Bar
March 30—Amsterdam, Netherlands—Paradiso Noord
April 2—Brussels, Belgium—AB Club
April 3—Paris, France—Les Etoiles
April 4—London, UK—Scala
April 6—Manchester, UK—Deaf Institute
April 7—Glasgow, Scotland—King Tuts