With his latest album Sweet Southern Sugar just out, Kid Rock acknowledges that he's "not sure what the repercussions" will be from this year's faux-but-polarizing U.S. Senate tease. But he makes no apologies for the prank, either.
"It might be one of the dumber things I've ever done, but it was a fuckin' riot," Rock tells Billboard with a laugh. "Man, some of the shit that went on was unbelievable. It started to become real, which got a little scary; I mean I just don’t understand who looks at Kid Rock and goes, 'Yeah, I see a senator there...' But it was still a lot of fun in a lot of ways."
Rock says his "campaign" was inspired by media reaction to a Michigan state legislator's public suggestion that he run for Republican nomination for one of the state's senate seats in 2018. "The press started having their little laugh with it, like they always do," Rock recalls. "This time I thought, 'Y'know, I'm gonna fuck with them a little bit.' We said, 'Alright, we're gonna run with this,' and of course I'm not running for Senate. We were leading everybody on." That included social media pronouncements, campaign merchandise and faux speeches during his concerts. "Man, we had a blast. Every time we'd do something, just watching the press losing their shit over it was hilarious. There were times we couldn't stop laughing."