Bobby Pickett, that’s who. A Korean War veteran who was trying to make his name as an actor, Pickett (who co-wrote the song with Leonard L. Capizzi) was astutely in tune with three distinct three national trends at the time, all resulting in the track’s birth and subsequent success. First, there was the wild popularity of monster movies such as Universal classics Dracula and The Wolf Man, all receiving renewed popularity via syndication on television (and both later name-checked in “Monster Mash”). Simultaneously, American pop in the late '50s and early '60s was awash with novelty tracks ranging from Brian Hyland’s “Itsy Bitsy Teenie Weenie Yellow Polkadot Bikini” to Sheb Wooley’s “The Purple People Eater.” (Both songs went to No. 1 on the Billboard Hot 100.) Lastly, music was also flooded with tracks that could be paired with a specific dance, from Chubby Checker’s “The Twist” (which you’d twist to) to Dee Dee Sharp’s “Mashed Potato Time,” a track best paired with a dance aptly named The Mashed Potato. It was the latter hit, which achieved gold status in early 1962, that inspired Pickett -- and the stage/graveyard was set for a smash.
“We sat down to listen to the song to try to figure out what the background was going to be,” says Love of the recording session, which also included Leon Russell on the piano. “We ended up with, ‘He did the mash, he did the monster mash.’ We thought it was funny at the time.” The band (appropriately dubbed The Crypt-Kickers) recorded first, followed by the Blossoms girls and Pickett, who was no doubt doing an impression of monster movie legend Boris Karloff.
Says Love: “He had to sing his vocals so we could figure out where to come in. It made it more fun, with him singing his line and then us answering him.” Released in August, the track caught on in a flash, hitting No. 1 on the Billboard Hot 100 dated October 20-27, 1962. “Over the years it became a Halloween song because they had nothing else to play.”
For Pickett, the song gave him a unique breed of popularity. “He always said that he had the best kind of celebrity that there is, since no one really recognized him and he was never really bothered but everyone knew the song,” says Nancy Joy Huus, Pickett’s daughter. Given up for adoption when she was a baby unbeknownst to Pickett, Huus and Pickett later reunited and enjoyed a close relationship preceding his death, with Huus being a fan of the track throughout her life without knowing it was her father who was singing. “When I found him, he was out-of-his-mind thrilled since he thought he was going to grow old alone. I still remember the night I told my kids that Grandpa is the ‘Monster Mash’ singer.”
In the years since its release, the song hit the charts multiple times, most notably in 1973 when it peaked at No. 10 in August. Throughout the years, Pickett frequently toured around the country performing the “Mash,” at one point even employing the then-fledgling Beach Boys and Eddie Van Halen in his backing band. “He was always so grateful and gracious about the song’s success,” says Huus, who says royalty checks are still coming in thanks to its immense airplay and licensing from TV, film and commercial placements, as well as covers by everyone from The Misfits to the aforementioned Beach Boys. “He used to joke that it paid the rent his entire life. He got his first job working as a marshal at a golf course when most of his friends had retired.”
For Huus, who changes her ringtone to the “Monster Mash” every October, the spooky novelty is a proud part of family lore. “I get so thrilled when people want to talk about it because I don’t want it to go away,” says Huus. “Not because of the money, but I just don’t want it to go away because it’s so sweet.” Love, meanwhile, can hardly believe that the silly song she recorded during a "totally ridiculous" session is still regarded as a classic. “Here we are, over 50 years later still listening to the ‘Monster Mash.’”