The visual was shot by a 17-year old director and current high school student, capturing the hardship of teenage romance and the ensuing drama.
In Julia Weldon’s impactful “Soon II” video, the hardship of high school romance and the ensuing drama is recounted through the eyes of the Brooklyn indie-folk singer and someone currently in the thick of it -- the video’s 17-year old director.
The influence of director and current student Kevin von Puttkammer's high school experience in northern New Jersey is clearly apparent in the video. Not only did it serve as the set for the one-day shoot, but it was during a Weldon’s annual guest visit for the school’s National Poetry Day event that she linked up with von Puttkammer while he was snapping pictures.
“[National Poetry Day] is always a rad experience because high school was when I really delved into songwriting as a way to get through hard feelings, but this past year was even more special because I met Kevin,” Weldon tells Billboard. “I could tell he had a great eye so I sent along my new album Comatose Hope and we started chatting about working on a music video... Before I knew it, Kevin had carefully selected his favorite track on the album, written up a professional treatment and put together a full cast and crew.”