Yoke Lore Gets Real to Feel the 'Goodpain' in New Video: Exclusive

Shervin Lainez
Yoke Lore

The opening track and namesake off Yoke Lore’s 2017 Goodpain EP from ILA / Yell House Records already has a surrealist edge, but throw in virtual reality and you’ll enter a completely different frame of mind.

Adrian Galvin -- the Brooklyn-based singer-songwriter behind Yoke Lore -- has been building up a solid reputation for anthemic indie tracks, and he's matching that ambitiousness with a time-bending love story for the modern technological age in the video for “Goodpain.”

In the video, the geriatric protagonist places himself in the middle of an unforgettable night with a missed romantic connection, and uses the powers of virtual reality to take the memory in a new, unwritten direction. Before the story becomes a tale of dour, unrequited love, the video embraces the song’s message of taking the bad to get to the good, with a quaint but energetic dance number.

“‘Goodpain’ is about needing to go through necessary periods of difficulty or struggle in order to get to the good part of anything,” Galvin tells Billboard. “By altering the memory, [the main character] alters the present, and he finds youth and movement; he dances in his refreshed purity.”

If the spontaneous dance seems like something that could only be conjured up in a post-VR stupor, it’s actually one of the most true-to-life moments in the video for Galvin, who is a co-founder of the modern dance company Boomerang in Brooklyn. Despite the older counterpart stealing the spotlight during the video’s climax, it stands as proof that “Goodpain” can give anyone the right moves.

Check out the video for “Goodpain” below, and visit Yoke Lore’s website here for information on his tour running through the end of 2017.


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