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Watch Arcade Fire on 'Late Show,' Complete With Fake Infomercial

Arcade Fire perform on The Late Show with Stephen Colbert
Scott Kowalchyk/CBS

Arcade Fire perform on The Late Show with Stephen Colbert on Aug. 3, 2017.

Arcade Fire have treated every aspect of the release of their new album, Everything Now, as a sort of performance-art stunt about corporate branding, and that apparently extends to late-night appearances.

On Thursday night (Aug. 3), the band played on The Late Show With Stephen Colbert, and Colbert went along with all their culture-jamming stunts.

Before the band played, he held up a can of their Chemistry energy drink and aired a fake infomercial for the Everything Now corporation, and on Twitter, he also shared the band’s fake list of demands.

As for the performances, Arcade Fire played the album's title track on the show, and they also did an online-bonus performance of their single "Creature Comfort." They brought dry ice and keytars and made a whole production of it.

Arcade Fire remain a ridiculously powerful live act, and these songs, performed by the whole army of them, gained a certain heft. Check out the performances and the list of demands below:

<iframe width="560" height="315" src="https://www.youtube.com/embed/fH29jAc6ICM" frameborder="0" allowfullscreen></iframe>

<iframe width="560" height="315" src="https://www.youtube.com/embed/mZFu361SZeg" frameborder="0" allowfullscreen></iframe>

<blockquote class="twitter-tweet" data-lang="en"><p lang="en" dir="ltr">What a bunch of tools... <a href="https://t.co/arRi9dRxoy">pic.twitter.com/arRi9dRxoy</a></p>&mdash; The Late Show (@colbertlateshow) <a href="https://twitter.com/colbertlateshow/status/892770122162634752">August 2, 2017</a></blockquote>
<script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script>

This article originally appeared in <a href="http://www.stereogum.com/1955868/watch-arcade-fires-colbert-performance-complete-with-fake-infomercial/video/" target="_blank">Stereogum</a>.

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