It’ll be just like Battle of the Bands – only bigger.
In an effort to support artists on the rise, Southwest Airlines is hunting down six of the most promising musical acts from cities across America and giving them the chance to open for The Fray at the famed Red Rocks Amphitheater in Denver, CO. Dubbed, “Destination: Red Rocks,” the competition will deliver a once-in-a-lifetime performance opportunity for the winning band, and give them the chance to catapult their careers to the next level.
What’s more, as Southwest Airlines' way of thanking the city of Denver, the concert is free to the public and will support the Denver music community by donating to Amp the Cause, a local non-profit organization for children.
Here’s how it will all go down: Southwest Airlines has just selected bands from Atlanta, Washington, D.C., Fort Lauderdale, Los Angeles, Nashville, and Phoenix – more on them in a minute – and each group will have to show their stuff in a “Live at 35” performance video (meaning: a live show at 35,000 feet aboard a Southwest Airlines flight). Then, a small group of music industry experts will select the one band that will receive $5,000 and open duties at the sold-out Destination: Red Rocks show.