Frances Bean Cobain photographed on March 21, 2016 in London.
On Wednesday (Jan. 25), Marc Jacobs took to Instagram with a heartfelt announcement of his newest campaign muse: Frances Bean Cobain.
Though the designer is known for his boundary-pushing ambassadors, such as Missy Elliott and Marilyn Manson, the spring/summer 2017 campaign marks the first time in seven years Marc Jacobs has been represented by a single face.
“I first met Frances Bean when she was 2 years old at a dinner with her mom (Courtney) and Anna Sui,” Jacobs writes under his preview image of Cobain. “I have always wanted to work with Frances. Her beauty, uniqueness, and strength is something I have long admired and respected.”
Photographed by David Sims, the campaign captures the effortless and enviable chic Cobain emulates as the daughter of ’90’s grunge legends Kurt Cobain and Courtney Love, as well as her genuine, down-to-earth personality. After all, this is the first major fashion endorsement the 24-year-old has agreed to do.