Frances Bean Cobain Named Face of Marc Jacobs' Spring/Summer 2017 Campaign

On Wednesday (Jan. 25), Marc Jacobs took to Instagram with a heartfelt announcement of his newest campaign muse: Frances Bean Cobain.

Though the designer is known for his boundary-pushing ambassadors, such as Missy Elliott and Marilyn Manson, the spring/summer 2017 campaign marks the first time in seven years Marc Jacobs has been represented by a single face.

 

I first met Frances Bean when she was 2 years old at a dinner with her mom (Courtney) and Anna Sui in 1994 at Bar Six in NYC. I have always wanted to work with Frances. Her beauty, uniqueness, and strength is something I have long admired and respected. Few things remain as constant as my continued inspiration from those whose honesty, integrity, courage, and curiosity lead them to explore and venture beyond preconceived boundaries. Photographed by @davidsimsofficial, I am pleased to share the first image of Frances Bean Cobain for our Spring/Summer 2017 campaign.

A photo posted by Marc Jacobs (@themarcjacobs) on Jan 25, 2017 at 10:32am PST

“I first met Frances Bean when she was 2 years old at a dinner with her mom (Courtney) and Anna Sui,” Jacobs writes under his preview image of Cobain. “I have always wanted to work with Frances. Her beauty, uniqueness, and strength is something I have long admired and respected.”

Photographed by David Sims, the campaign captures the effortless and enviable chic Cobain emulates as the daughter of ’90’s grunge legends Kurt Cobain and Courtney Love, as well as her genuine, down-to-earth personality. After all, this is the first major fashion endorsement the 24-year-old has agreed to do.