David Bowie's Top Videos and Tracks on YouTube in the Past Year

David Bowie in the video for Blackstar
Courtesy Photo

David Bowie in the video for Blackstar.

David Bowie left the world a year ago with Blackstar, his 25th album and first to go No. 1 on the Billboard 200. He also left stunning visuals to accompany the songs, two of which are the most watched videos from his available catalog on YouTube in the last year. 

According to data provided by YouTube, Bowie’s video for “Lazarus” and the title track “Blackstar” were his top two most-watched videos from Jan. 10 through Dec. 31, with more than 38 million and 25 million views respectively. Bowie videos appear across a handful of channels that serve his official content, like David Bowie’s channel, the David Bowie Vevo channel, and the EMI channel.

“Bowie was just not just about the songs -- he was a visual artist at well,” says Kevin Allocca, YouTube’s head of culture and trends. “That lent itself to this huge spike we saw.”

YouTube saw Bowie consumption more than double in 2016 compared to 2015, with roughly 850 million videos or tracks played -- with heavy play counts coming during the two months after his death and then again on New Year’s Eve.

YouTube also looked at David Bowie tracks played through official channels and user-generated content. “Lazarus” was still at the top of the list with more than 40 million plays, but Bowie classics like “Heroes,” “Life on Mars?” and “Let’s Dance” were also in the top 5.

“Now we think of so many of these artists being visual artists and being performers that extend beyond the music - Bowie was one of the originals,” Allocca says.

“Blackstar” is up for four major Grammys next month, including best alternative album, best rock song and best rock performance.

Check out the top Bowie videos and tracks from 2016 below. 


1. “Lazarus” (38,294,871 views)


2. “Blackstar” (25,160,231 views)


3. “Space Oddity” (7,073,145 views)


4. “Valentine’s Day” (7,022,745 views)


5. “The Stars (Are Out Tonight)” (4,413,767 views)


6. “Where Are We Now?” (3,587,173 views)


7. “Rebel Rebel (A Reality Tour)” (1,974,814 views)


8. “I Can’t Give Everything Away” (1,671,740 views)


9. “Girl Loves Me” (1,636,750 views)


10. “Tis a Pity She Was a Whore” (1,554,714 views)


1. "Lazarus" -- (40,015,215 views)

2. "Heroes" -- (39,398,763)

3. "Life on Mars?" -- (34,383,727)

4. "Let’s Dance -- (34,256,639)

5. "Blackstar" -- (26,169,248)

6. "Starman" - Original Single Mix -- (24,703,758)

7. "Space Oddity" -- (22,587,066)

8. "Moonage Daydream" -- (19,223,668)

9. "Space Oddity" (2015 Remastered Version) -- (17,356,737)

10. "Rebel Rebel" (1999 Remastered Version) -- (17,086,800)