Exclusive: See AFI's Davey Havok Get Naked For PETA Campaign

Jason LaVeris/FilmMagic
Davey Havok of AFI attends PETA's 35th anniversary party at Hollywood Palladium on Sept. 30, 2015 in Los Angeles.

AFI frontman Davey Havok is the latest celebrity to bare (almost) all for animal rights activism.

Today (Nov. 10), he’s unveiling a brand new anti-leather campaign with PETA (People For the Ethical Treatment of Animals) and Billboard has an exclusive first look at the photo and video.

“I’d rather go naked than wear leather,” the campaign mantra goes, along with the tagline, “Rock the skin you were born in. Let animals keep theirs.”

In the video below, watch Havok expose most of his own skin, while discussing his views on the leather industry and its effects on the environment. "I was raised on rock 'n' roll, like many people, and the leather jacket was a part of that culture,” he says. “But no article of clothing, feeling of confidence, or otherness is worth the torture or the murder of an innocent creature."

There’s been plenty of AFI news lately to go along with Havok’s campaign. Recently, the California punk band announced its signing with Concord Records, along with news of its 10th studio album. AFI (The Blood Album) is due Jan. 20. Catch a pair of new tracks below.