Bon Iver Launches #2amillion Gender Equality Campaign

Andrew Lipovsky/NBC/NBCU Photo Bank via Getty Images
Justin Vernon of musical guest Bon Iver performs on Sept. 14, 2016 on The Tonight Show Starring Jimmy Fallon. 

Bon Iver has announced the launch of the #2amillion gender faulty campaign in conjunction with the group's upcoming North American and European tours. In a tweet announcing the effort, the group explained that it seeks to "raise support, awareness and person-to-person connections in an effort to end gender inequality, domestic violence, and sexual abuse." 

The band will hook up with local non-profits in each city to promote the message, asking fans to look for the 2 A Million banner near the merch areas to "say hi, get informed, and donate." To get invovled you can text 2AM to 56512 to donate.

Bon Iver's new album, 22, A Million, will land at No. 1 on Top Rock Albums chart dated Oct. 22, with all 10 tracks hitting the Hot Rock Songs list. Click here for the full list of dates.