What exactly is happening on July 30?
Of all humans on earth, Jack White is probably the absolute last one who needs to be reminded that vinyl is making a comeback. He’s built his Third Man Records empire largely on pushing the medium into new spaces and... wait... is actual, literal space where he’s headed next?
Maybe! Yesterday (July 19), Third Man Records shared a brief animated video, which hints at some sort of label-sponsored event on July 30. “Third Man Records is going to make vinyl history again,” it promises over a backdrop which vaguely recalls the famous credit sequence from Star Wars. “More details soon.”