Jack White & Third Man Records Are Planning Something Involving Vinyl, Space & Carl Sagan

Jack White
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Jack White inductes Loretta Lynn into The Nashville Walk Of Fame on June 4, 2015 in Nashville, Tenn.

What exactly is happening on July 30?

Of all humans on earth, Jack White is probably the absolute last one who needs to be reminded that vinyl is making a comeback. He’s built his Third Man Records empire largely on pushing the medium into new spaces and... wait... is actual, literal space where he’s headed next?

Maybe! Yesterday (July 19), Third Man Records shared a brief animated video, which hints at some sort of label-sponsored event on July 30. “Third Man Records is going to make vinyl history again,” it promises over a backdrop which vaguely recalls the famous credit sequence from Star Wars. “More details soon.” 

The clip ends with a record tumbling through space; if you look closely, it’s labeled, “Carl Sagan, A Glorious Dawn.” Back in 2009, Third Man actually released this seven-inch -- a trippy musical rendition of a 1980 monologue from the famous astronomer, interspersed with words from Stephen Hawking. It came from electronic musician John D. Boswell's Symphony of Science, a compilation featuring the works of famous scientists set to music. 

Jack White Opens Third Man Records Store in Detroit

So… is Jack White launching a copy into space? Is he trying to get the cosmos down with high-end, hyper-curated vinyl? Is he jealous NASA didn’t ask him to soundtrack Juno’s expedition to Jupiter? Billboard has reached out to a label rep for more information. 

For now, here’s the YouTube version of the Sagan track, which is currently out of print.