'American Idol' Alum Allison Iraheta's Band Halo Circus Teams Up With RoadNation for Crowdsourced National Tour
“It was perfect timing for us because we want to expand beyond Los Angeles.”
Halo Circus, the four-piece outfit that includes American Idol season 8 alum Allison Iraheta, launches a campaign today for its first national tour, scheduled to begin in May. The band has teamed up with a new crowdsourcing platform, RoadNation, which went online Jan. 26 with eight acts. Halo Circus is the ninth campaign for the new company.
“They were looking for bands to launch this new venture and they chose us,” Iraheta tells Billboard. “It was perfect timing for us because we want to expand beyond Los Angeles.” Halo Circus has developed a devoted local following by playing gigs at Southern California hotspots like Hotel Café (where they had a four-week residency) and the legendary Troubadour. “Most venues book through major agencies and we’re not with a major,” says Iraheta. “We’re a little band from L.A. and we just want to play our music. RoadNation is a bridge for us to other places.”
RoadNation’s website allows artists to use crowdsourcing to form and fund their tours. An artist designates where they want to tour, a target number of tour stops and a funding goal for each tour stop. From there, fans determine tour stops by contributing to the city of their choice in the region set by the artist. The city is confirmed on the tour when the funding goal is reached. Fans receive updates about the campaign, can interact with the artist and share the campaign with friends to get additional support for their city. Contributions to an artist's campaign provide access to exclusive content and tour merchandise, as well as the opportunity to partake in unique experiences with the artist while they are on tour.
“For a certain amount you get to be a roadie for a day. Or you can get a wake-up call from me,” Iraheta explains. “It’s super personal.” The tour will be scheduled according to fans’ wishes. “We go where the app takes us,” says Iraheta.
The May tour launch will work perfectly with Iraheta’s work schedule. After joining Rickey Minor’s band on Idol as a backing vocalist in season 13, the magenta-haired singer stepped away from the Fox TV series last year. Now she’s on board for the show’s final season, which wraps with a three-night finale the first week in April.
Then Iraheta and her three bandmates – husband Matthew Hager (bass), Brian Stead (guitar) and Veronica Bellino (drums) – will set out in their van and travel the country, going where their fans send them.