Periphery's 2013 video for its track "Scarlet" was a sci-fi romp with a premise set in outer space that included orgiastic use of ketchup and mustard, and spaceships modeled after bottles of said condiments. The first video for the experimental prog outfit's double album, Juggeraut, "Alpha," was another computer-animated wonder that shows a man being forced to face the bad decisions he's made in life.
But for the video to its new single, "The Bad Thing," directed by Jeff Holcomb, Periphery took a more organic approach by using live performance footage. The material was gathered from multiple tour dates and utilizes camera angles that are shot from such perspectives as singer Spencer Sotelo's microphone and Adam "Nolly" Getgood's bass. Watch the exclusive premiere below.
"We thought that a live performance for 'The Bad Thing' video was a great way to show the intensity of the song and to show our direct expression of how it makes us feel onstage," says drummer Matt Halpern. "That being said, we hope to release more visual assets in the future that tell the Juggernaut story as a whole, rather than one song at a time."