The song and video for Lorde's third Solar Power single, "Mood Ring," has dropped, but don't be fooled: The person singing in the dazed, spa-like video isn't representative of Lorde herself. Instead, it's her strikingly blonde, nameless alter ego, a character who's obsessed with today's pseudo wellness/spirituality culture.
The video opens with a written cautionary statement reading, "Objects in mirror are closer than they appear," before a platinum-haired Lorde opens her eyes and begins to sing about the woes of connecting to one's feelings in the modern age. The airy, guitar-led track both lightly mocks the promotion of a phony holistic lifestyle and sympathizes with people who find comfort in that same lifestyle.
"It goes without saying I feel tons of empathy for this character," she elaborated in an email bulletin sent to her mailing list subscribers right after "Mood Ring" premiered. "It was never my intention to fully flame her, although I don’t let her off the hook. We’re living through wild times, and it’s tough to begrudge anyone the methods they employ to feel sane, questionable though they may be."