The two pop stars released their COVID-19 lockdown ballad on May 8, 2020. In working with their manager Scooter Braun's SB Projects and their labels Def Jam Recordings (Bieber) and Republic Records (Grande), the team donated 100% of the proceeds from the song's streams and sales to the foundation. The First Responders Children's Foundation redirected the funds to thousands of families of first responders, including healthcare workers, paramedics, firefighters and EMTs who have fought the pandemic on the frontlines for the last year and a half.
"As the world was shutting down, we were looking for ways we could make a tangible impact as it has always been Scooter’s priority that SB Projects and our artists give back," Shauna Nep, vice president of philanthropy for SB Projects, said in a statement. "We were so thrilled to partner with the First Responders Children’s Foundation who have been supporting those on the frontlines of the pandemic, as well as their families. Over a year later, we are so proud to see how much has been raised and what has been accomplished. We thank the Foundation for their leadership and commitment to this work."