The pop star chopped it up with Apple Music 1's Ebro Darden on Tuesday (Aug. 3) to talk about the single, which debuted at No. 14 on the Billboard Hot 100 and No. 4 on Hot R&B/Hip-Hop Songs last week. Normani opened up about how her sensual single showcased her range, from being a member of the "multi-cultural," "very mainstream pop group" Fifth Harmony to a solo "Black female who can do the pop sh--" while getting artists like Cardi, 6LACK and Khalid on her records. But when it comes to the No. 1 fan of her music -- her dad -- she was hesitant to hit play on "Wild Side."
"You have no idea. I was so terrified to play this song for my dad… terrified… oh my goodness... avoiding it," she told Darden. "He kept asking to hear the record because everyone else heard it but he didn’t hear it. And my dad is my biggest fan, like I tell you. ... He works night shifts. He hustles for his family, and so to get through the night, sometimes he listens to all my records, and he was dying to listen to this one."