Selena Gomez Models New La'Mariette Swimsuit Collection

Selena Gomez
Emma McIntyre/Getty Images for Global Citizen VAX LIVE

Selena Gomez attends Global Citizen VAX LIVE: The Concert To Reunite The World at SoFi Stadium on May 8, 2021 in Inglewood, California.

Selena Gomez's swimwear collaboration with La'Mariette launched on Saturday (July 3), and she shared photos of herself wearing a bikini and a one-piece from the new collection's campaign on social media.

"So grateful that I get the opportunity to celebrate my friends’ endeavors. My collaboration with @lamariette is out today!" Gomez announced in an Instagram post.

"What I love about this brand is that it celebrates women who love their bodies unconditionally giving themselves the grace they deserve," she wrote. "Hope you love it as much as I do."

La'Mariette's collab with Gomez features six styles, including a one-piece, two bikini tops, two bottoms and a sarong. The pieces are all in a purple tie-dye print called "Aura," and they're available in sizes XS-XXL.

In a statement published by People, Gomez said: "After going through swatches, my favorite color was purple; I wanted to stay away from colors I'm used to like red and white. Purple felt different for me. And we added pops of color like green and neons here and there; it really becomes your own suit, however you wear it."

See all of Gomez's photos from the swimsuit photo shoot on the La'Mariette website, and get a glimpse of the looks on her Instagram post and on Instagram Stories.