JoJo took fans behind the scenes of the shoot for her new music video "What U Need" on Friday (Aug. 7), exclusively for Billboard's First Stream+.
Describing her fiery new single as "another level of confidence that I am feeling at this point in my life," the pop singer explains the premise behind the track's take-it-or-leave-it message.
"It's like when you're in a situation-ship and you're realizing, 'Yo, I have everything that you could want, so what do you need? Because I don't want to stay in this no-man's land, in this entanglement. You know, I'm too fly for this, pretty much. So tell me what you need, otherwise I gotta go.'"