Harry Styles Unveils Kaleidoscopic 'Lost Tour Visual' of 'Watermelon Sugar'

Harry Styles
Helene Pambrun

Harry Styles

Harry Styles dropped a brand-new "Watermelon Sugar" visual on Monday (Aug. 3), and don't worry, it's still dedicated to touching.

Referred to as the "Lost Tour Visual," the clip turns images of the former One Direction-er into a sumptuous kaleidoscope that's sure to be a feast for the senses for the singer's army of fans. "Tastes like strawberries on a summer evenin'/ And it sounds just like a song/ I want more berries and that summer feelin'/ It's so wonderful and warm," Styles croons on the track as the hypnotic video swirls, spins and multiplies.

The video also arrived on the same day Styles' fans declared national watermelon day an unofficial holiday in honor of the pop star and his sensual hit, flooding Twitter with "Watermelon Sugar" memes and getting #WatermelonSugarDay trending on the platform.

So far this summer, "Watermelon Sugar" has spent three non-consecutive weeks at No. 7 on the Hot 100, earning Styles his third Top 10 hit on the chart following his 2017 debut solo offering "Sign of the Times" and fellow Fine Line-era single "Adore You."

The track is also currently sitting atop the Pop Songs chart, making Styles the first member of One Direction to hit No. 1 on the tally twice. (Liam Payne, Niall Horan and Zayn have all topped the chart once in their solo careers, with "Strip That Down," "Slow Hands" and "Pillowtalk," respectively.)

Check out the trippy new "Watermelon Sugar" visual below.

THE BILLBOARD BIZ
SUBSCRIBER EXPERIENCE

The Biz premium subscriber content has moved to Billboard.com/business.


To simplify subscriber access, we have temporarily disabled the password requirement.