Selena Gomez's makeup company Rare Beauty launched the Rare Impact Fund on her 28th birthday today (July 22), which plans to raise $100 million to provide mental health services to underserved communities.
Going forward with the mission-driven beauty brand's very first sale, 1% of annual sales on Rare Beauty products in addition to funds raised by partners will benefit the fund, which plans to raise the $100 million goal over the next 10 years. After reaching its goal, the Rare Impact Fund will become one of the largest known funds supporting mental health from a corporate entity.
"I’m so grateful to be surrounded by a team that’s helped make the Rare Impact Fund a reality," Gomez said in a press release. "Since the brand’s inception, we wanted to find a way to give back to our community and further support people who needed access to mental health services, which have had a profound impact on my life. Rare Beauty is focused on helping people feel more connected to one another and less alone in the world. The Rare Impact Fund will make a direct impact on many lives and, ultimately, make a difference in the world. I’m proud of the work we’ve begun to do with our partners to offer these services to anyone who needs support."