Selena Gomez Lends Her Instagram to Activist Ruby Bridges For Look Back at School Desegregation

Selena Gomez
Tibrina Hobson/Getty Images

Selena Gomez attends the 2020 Hollywood Beauty Awards at The Taglyan Complex on Feb. 6, 2020 in Los Angeles.

Selena Gomez continues to do her part to amplify Black voices. In recent weeks, the pop star has been handing the reins of her Instagram account to Black activists and luminaries to share their stories, and on Sunday (June 14), she lent her platform to Ruby Bridges, the woman best known for making history as the first Black student to desegregate an elementary school in the South back in 1960 at just six years old.

After thanking Gomez and introducing herself to the superstar's nearly 180 million followers, Bridges made good use of the moment by sharing never-before-seen footage from the day she entered first grade at New Orleans' all-white William Frantz Elementary School.

"It will help you to understand why I think we Black and brown sisters and brothers need to stand united in this fight to save Black and brown lives," Bridges said before playing the clip. "I want you to remember that it is all of our shared history. This is your legacy, too."

The excerpt -- from the 1961 documentary The Children Were Watching -- shows six-year-old Bridges being escorted to school by a pair of U.S. Marshals, intercut with interviews from angry white parents hurling racial slurs at the camera over the integration of New Orleans' public school system. In the video's caption, the activist shared that she wanted to "show the courage that our Black & Brown Families had during the Civil Rights Movement of 1960!"

Other Black voices Gomez has given her Instagram account to in recent days include Black Lives Matter co-founder Alicia Garza, author Ibram X. Kendi, journalist Jelani Cobb, actor Kendrick Sampson, Harvard University professor Sarah Elizabeth Lewis, trans writer/activist Raquel Willis and Killer Mike of Run the Jewels.

Check out Bridges' eye-opening Instagram takeover below.

THE BILLBOARD BIZ
SUBSCRIBER EXPERIENCE

The Biz premium subscriber content has moved to Billboard.com/business.


To simplify subscriber access, we have temporarily disabled the password requirement.