It all started when video footage began circulating across social media of an Italian neighborhood in the city of Salerno coming together in song while "social distancing" from the safety of their balconies. Soon enough, the heartwarming clip was being overdubbed to make it seem like the crowd was singing various pop songs including Perry's "Roar," Rihanna's "B---h Better Have My Money" and Madonna's "I Rise."
Perry went as far as retweeting the "Roar" clip, writing, "You cannot break the human spirit. We are one in this," while Madge tweeted, "Let Us All RISE UP. everywhere around the world!!" alongside the version using the Madame X promo single.