Harry Styles Visits Eroda, Takes Magical Journey Under the Sea in 'Adore You' Teaser: Watch

The lush, picturesque paradise looks amazing, but before you book your flight it's worth noting that Eroda doesn't exist and is clearly part of an elaborate stealth marketing campaign for the album. Plus, everyone there is apparently always frowning (it's called "resting fish face.") The perpetually cloudy destination just off the coast of England is the kind of place where whistling in the wind might get you blown out into the sea, where fishermen wear a gold earring for good luck and leaving on odd numbered days could be deadly.

But one day, a boy with a peculiar kind of magic -- expressed though a blindingly bright smile -- was born, but his light so terrified people that he grew despondent and withdrew from society. Alone, depressed and feeling like an outcast, the young man meets a fish who feels the same way. The rest is, apparently, to be revealed when the video drops on Friday.

"Adore You" follows "Lights Up" and "Watermelon Sugar" as the first tastes of the 12-track album, which will be promoted on a world tour that kicks off on Apr. 15 in Birmingham, England and crosses Europe before landing in North America on June 26 in Philadelphia.