Where Is the Island Of 'Eroda' and What Do Fans Think It Has to Do With Harry Styles' 'Fine Line' Album?

Harry Styles
Theo Wargo/WireImage

Harry Styles attends The 2019 Met Gala Celebrating Camp: Notes on Fashion at Metropolitan Museum of Art on May 6, 2019 in New York City. 

Harry Styles will unleash his sophmore album Fine Line (Dec. 13) in less than three weeks. In the meantime, some Stylers have been getting hit with mysterious targeted ads inviting them to visit the island of Eroda.

The lush, tropical paradise looks amazing, but before you book your flight it's worth noting that Eroda doesn't exist and is very likely just part of an elaborate stealth marketing campaign for the album.

The pleas to visit Eroda, whose motto is "No Land Quite Like It," include prmises promises of luxurious accomodations at the Seaview Cottages and Martin's Heaven Bed and Breakfast, as well as attractions that include a lightouse, Sea Rock Brewery, Sally's Tavern, the Flanagan Fish Market and Kiernan art studios. The island is allegedly known for its stunning beauty, quaint villages, lively pubs, fresh fish and "hairstyles [that] have become a rather bold expression of self amongst the island's youth."

According to reports, the ads for the fictional island starting popping up in social feeds earlier this month and it didn't take Stylers long to suspect that the pitches were part of the Fine Line campaign, with an intrepid fan going by @finelineelora gathering some clues:

-- The Eroda twitter feed launched in October, around the time Styles released the "Lights Up" single.

-- Eroda is "Adore" spelled backwards and one of the songs on Fine Line is titled "Adore You."

-- A recent comment on the Eroda Twitter feed had one commenter saying they couldn't wait to visit again on Dec. 13, the same day the album is released, while another one lauded the island's cuisine, noting that the visitor ate lots of "watermelon, strawberries, had cherry too, but I don't like it." The album featurees tracks called "Cherry," "Golden" and current single "Watermelon Sugar."

-- One of Styles' new band members has a voice similar to that of the woman heard speaking in an Eroda video.

-- The Eroda site features the pitch, "Welcome to Eroda! We Adore you."

A few videos also purport to break down the mystery surrounding the island, along with a Subreddit that runs down clues.