Women in Music 2019

Taylor Swift Launched Her Holiday Store & We Want Everything

Jamie McCarthy/WireImage
Taylor Swift attends the 2019 Time 100 Gala at Frederick P. Rose Hall, Jazz at Lincoln Center on April 23, 2019 in New York City. 

Taylor Swift unveiled her latest collection of merchandise this week -- and we want everything. 

The appropriately 13-piece capsule includes four hoodies, two crewnecks, three long-sleeve tees, a cropped tee, a pocket tee, a beanie and a Lover blanket. The assortment also includes a now-sold-out doormat printed with the message "I Hope You Like Taylor Swift," which was sweetly created after the pop star liked a fan's request for it on Tumblr.

The colorful pieces of apparel feature several tie-dye and floral designs, as well as lyrics from songs from Swift's latest Billboard 200 No. 1 album Lover, including "Cruel Summer," "Death by A Thousand Cuts" and "Miss Americana & The Heartbreak Prince."

The launch of the merch collection comes shortly after the announcement that the singer will received Billboard's first-ever Woman of the Decade Award at the 2019 Billboard Women in Music Event on Dec. 12 at the Hollywood Palladium in Los Angeles.

Check out the collection and get some Christmas shopping done for your favorite Swiftie here.


The Biz premium subscriber content has moved to Billboard.com/business.

To simplify subscriber access, we have temporarily disabled the password requirement.