Justin Bieber took to social media late Sunday night (Oct. 27) to tease his upcoming fifth studio album by asking his army of Beliebers for help in reaching a particularly lofty goal.
"If this gets 20 million likes Justin Bieber will release an album before Christmas," he shared in a typewritten Instagram post on a bright pink background. The star gave further incentive with his caption, writing, "Share it, like it, post in your story, I gotta see the demand 😉 love you guys pumped for it! I'm almost done but your support will make me move faster."
At the same time, Bieber hinted at the sound of the follow-up to 2015's Purpose. "R&BIEBER," the pop star wrote in a second post, signaling a potential pivot into from pop into the realms of R&B on the new, as-yet-untitled album.