The e-commerce company's televised Singles' Day shopping extravaganza regularly draws A-list U.S. stars and generates bigger sales than Black Friday and Cyber Monday combined (last year's gala topped $30 billion in sales in 24 hours).
Taylor Swift is heading to China to perform at Alibaba Group's annual Singles' Day shopping extravaganza next month.
The pop star will perform at Shanghai's Mercedes-Benz Arena on the evening of Nov. 10, along with a lineup of prominent stars and personalities from China and other parts of Asia. Among the acts slated to shill online shopping for Alibaba are Chinese singer-songwriter and actress G.E.M., local pop star Hua Chenyu, Japanese singer Kana Hanazawa and over a dozen others.
More than a few U.S. sports and entertainment figures — including Scarlett Johansson, David Beckham, Mariah Carey and Daniel Craig — have flocked to the Alibaba-produced spectacle in years past to build their brands among Chinese consumers. But in recent months, U.S. celebrities' eagerness to please the Chinese government and the country's enormous consumer base have begun to be viewed with more skepticism by the U.S. public.